Stop explaining your work.
Let the right clients recognize you.
Red Mare Mastery helps horse professionals become unmistakable—so clients arrive aligned, informed, and ready.
Mastery Isn’t a Hustle. It’s a Homecoming.
Mastery is what happens when your work moves with you instead of against you.
When clarity no longer needs to be forced—only followed.
When your message carries its own weight and clients arrive already understanding your value.
The Greeks called it enthusiasm—en theos—a god within. Others call it creating your mastery.
I help horse professionals hear that signal and give it form—
through language, structure, and systems that create ease, flow, and aligned growth.
This isn’t a pitch.
It’s an attunement to what’s ready to be built.
Let’s listen together.
You're in the right place if...
You know your work is good—but you’re tired of explaining it
Your business has outgrown its current message, structure, or container
You want your website, content, or offers remove friction for your prospective clients and allow your ideas to do the heavy lifting.
You sense something more wants to be built—but it needs the right shape
You’re ready for flow, not force, in how you earn and expand
Since 2008, Red Mare has helped 100s of Growing Equine Businesses
(and more than a few authors)
What Clients Experience
Clarity & Relief
“Talking with you gave me the most wonderful boost out of my ‘I don’t know what to do’ doldrums.
I finally have direction—and relief.”
- Donna Weatherly
Being Recognized
“She asked questions I never thought would matter—but afterward they made so much sense.
My work finally came through clearly.”
- Samantha Capoferri
Mastery
“Catherine gets right to the heart of what matters.
Her work changed my business without increasing my workload.”
- Jillian Kreinbring
Expansion Without Force
“Within eight months, we tripled our financial goal—and created a new generation of riders around the world.
My work moved online in a way that felt good.”
- Jessica Jo Tate
We'll bring your ideas to life
—
they are already alive inside you,
waiting for the right language, structure, and container.
How to Work With Red Mare Mastery
I work with horse professionals at three distinct stages.
Each stage calls for a different kind of support—and a different kind of leadership.
You don’t need to figure this out alone.
Stage 1
Become Unmistakable
You know what you do works.
You just can’t quite put words to it—because your strengths are instinctive, embodied, and easy for you.
This work turns your intuition into language that does the work for you.
Stage 2
Teach What You Know
You don’t need motivation.
You need certainty, structure, and a steady hand while you build something new.
Together, we develop and launch your online program without pulling you away from the business you already run.
Stage 3
Refine & Expand
For established programs that feel misaligned or underperforming
This tier exists for professionals who already have an online program—but know something isn’t quite right.
I step in to assess, restructure, and strengthen what already exists.
Together, we translate instinct into clarity, clarity into authority,
and authority into work that can grow with you—profitably, sustainably, and without selling more of your time.
The result is a business that works with you:
one that removes friction for your clients and allows your ideas to do the heavy lifting.
Stage 1: Unmistakable Foundations
This is a complete messaging-and-website foundation designed to stop over-explaining and start filtering.
Website development rooted in clear, authoritative messaging
Language that captures what you do intuitively—and why it matters
Testimonial Assistance (clients approve powerful testimonials in minutes)
Two custom client resources with corresponding funnels and email sequences
Outcome:
Clients arrive already understanding your value.
Your website pre-qualifies.
Your words finally match your work.
👉 This is the most common entry point into Red Mare Mastery.
Stage 2: The Living Program Lab
This is for horse pros who already run a full in-person business—and feel the pull to expand, develop, and launch an online program. This is where I act less like a consultant—and more like a producer.
Together, we develop and launch your program without pulling you away from the business you already run.
I support you through:
program and curriculum development
beta launches and refinement
social media scripting and launch messaging
website design and resource creation
launch sequencing and delivery flow
Most importantly, you gain:
clarity about what you’re teaching
confidence in how you’re positioning it
backup when doubt creeps in
👉 Most clients arrive here after Unmistakable Foundations.
Stage 3: Ecosystem Refinement
The message is off. The experience feels fragmented. The launch energy isn’t landing.
This may include:
messaging overhauls
design and user experience changes
funnel and launch creation or management
backend flow and customer journey repair
Outcome:
Your ecosystem finally feels coherent.
Your message lands with clarity.
Your work regains its authority.
👉 This is deep refinement work.
Since 2008, Red Mare has helped 100s of Growing Businesses.
Here's what they had to say:
Business Restructure and Management
"Working with Red Mare changed my life.
Laser focused on my priorities, Catherine Respess helped me organize my business structure and develop my services so that I could experience growth without an increased travel schedule.
She started and grew my mailing list, guided me to find a presence on social media that I’m comfortable with, and allowed me to free up time for my educational development with my horses.
With Red Mare, JK Inspired is up to date with the latest technologies and online platforms.
Catherine is focused on my success in a way that makes me feel important and well-attended too."
Jillian Krienbring
Website Development
"From the very start I was impressed with how Catherine handled my ideas and business goals.
She asked questions I never thought would matter to web design but afterward made so much sense.
Her ideas and time were beyond valuable and I truly appreciated her professionalism.
After being pampered by Red Mare I don't think I could recommend anyone else, ever.
I will return when it's time and send all of my colleagues her way!
Thank you, Catherine!"
Samantha Capoferri.
Business Coaching
"I knew about Red Mare through my membership with Team Tate. I’d also attended and event hosted by Red Mare that was incredible.
I knew right away that I needed to connect with Catherine and explore the ideas that had been rolling around in my mind to see if they were viable business strategies.
In November I signed up for the Mastery in The Making group coaching sessions.
When I tell you I was blown away by my experience, I am not overstating.
First, Catherine is a phenom.
She had a vision to create a place where pros could leverage each other’s perspective and experience to use as a springboard to make crucial changes to their lives.
Then, the folks who were also participating!!!
I found a tribe and I am so very grateful to have a place where I feel seen and heard and supported.
Oh, yeah, and I launched a new business that incorporates my core values, helps others, and is the most fun I’ve had in my work, EVER.
Red Mare is an organization that really partners with the equestrian professional.
I highly recommend working with Catherine and her team."
Helen I.ngersoll
Business & Marketing Consulting
"Catherine of Red Mare cares about YOU as an individual.
She listened to my story attentively and provided custom-tailored feedback about my horse training business.
She gets right to the heart of your struggles, hopes, and dreams in her phone calls, providing tips and tricks you actually can implement to improve your business and gain traction, even if you’re totally broke.
During the phone call, I wasn’t sure if Catherine’s advice would actually work.
In the following weeks after we spoke, I can’t describe the relief I felt when the likes, email subscribers, and new social media followers started skyrocketing.
It felt like finding land after being lost at sea.
I didn’t realize how scared I’d been of failing at my business and literally ruining my career and my life until I started to feel hope again.
Fourteen days after our phone call, my website traffic has increased by (maybe you should sit down for this) 1351%, and my email mailing list has increased by 950%.
Wow.
I did a couple phone calls after we talked, including with a Tony Robbins coach. Red Mare programs beat his out in my book!"
Sarah S..
Program Launch Development and Management
"Catherine has been absolutely wonderful to work with!!!
I am so incredibly grateful for all her help building a new website for me, and continuing to help me with my book, my online presence and programs.
I often try to do things myself, but trusting Catherine to help me with these things was truly the best decision I ever made.
Her creativity, support, and professionalism are absolutely excellent. She is amazingly talented, and cares so much for her clients.
She is the best of the best, I highly recommend her!"
Ariana Sakaris.
Product Launch Management, Website & Podcast Producer
"I can't say enough about how much Catherine Respess both inspires and supports my work in the world.
She is incredibly gifted with design, selecting imagery, and crafting how to say things "just right" so the words flow and resonate beautifully with the message being expressed.
She designed and manages my website and also edits my podcast.
I don't know how I'd manage without her.
Thank you so much Catherine for loving what you do and being who you are in this world!"
Gloria Lybecker.
Logo & Website Design
"Catherine designed the best logo I could have ever imagined and I get tons of compliments on my website.
She’s easy to work with and helped tackle aspects of my business that had me super frustrated!"
Debbie B.
Virtual Conference Development & Management
"On behalf of the Worldwide Alliance of Equine Osteopaths, I want to thank you and your team for the amazing job Red Mare did on our
Virtual Conference.
Wow. We really were all just over-the-top pleased!"
Jennifer F.
Online Program Creation & Business Management
"After 10 years of friendship and professional collaborations, Catherine Respess of Red Mare has become one of my most trusted confidantes.
She motivates me to grow and keeps me inspired!
When I first taught her at a clinic, we clicked immediately. We began working together by hosting education events at my facility and then she took over management of my website.
The pandemic inspired me to bring to life my vision of a modern day dressage training academy promoting classical principles and Catherine gave me the confidence that we could do it online.
I love how collaborative the approach is at Red Mare.
Anything we can dream of can be brought to life and if it isn’t a good fit, we have the flexibility to evaluate and make changes.
I’m very proud that within 8 months of our first enrollment, we tripled the financial goal that I had set.
More importantly, we are creating a new generation of classical riders all over the world who are finding incredible successes with the training, support, and inspiration that I’m able to provide.
I’m living my life’s calling thanks to Red Mare.
Also, I get to remain focused on my goals as a rider, because the team handles so much of the business management.
Red Mare takes care of everything from social media, newsletters, content editing, my podcast, marketing strategies, digital advertising, all while looking out for my bottom line!
I highly recommend Red Mare if you have a vision that you want to bring to life and you are looking for a guide every step of the way.
JJ Tate
Logo Design, Website Development, Marketing Asset Creation
"Catherine of Red Mare did a fantastic job designing the new website for the New Forest Pony Society of North America (NFPSNA.com).
She was always so responsive to our questions and requests for changes and additions, while at the same time offering meaningful suggestions.
She was able to take our general idea of what we wanted and collaboratively made it into something amazing!
Catherine’s modern eye for design and her love of horses came through in the quality of photograph selection and placement.
I highly recommend the services provided by Red Mare and I hope to have a need to work with Catherine again in the future."
Christina W.
Words of Wisdom, Website Development, Testimonial Assistance
"Thank you so much, Catherine!
Talking with you this morning gave me the most wonderful boost out of my "I don't know what to do!" doldrums.
It is pretty dang exciting and I am so grateful to have found you and reached out.
Creating the Words of Wisdom for my herbal products was amazingly inspiring and now I have such a solid foundation.
The 1-page website you designed is a great start and I love the bio that you wrote too. Omgosh - those testimonials you have captured and written for my customers make my eyes wanna leak - lol!
The testimonials are so heartfelt and amazing.
All best regards, and SOOOOOO many thanks!"
Donna Weatherly.
Logo Design, Website Development, Marketing Asset Creation
"Catherine Respess did an outstanding job on my logo, new website, flyer and about everything I need to promote my new Business!
Catherine absolutely exceeded my high expectations and was super easy to work with! I love my Website and Flyer and can just give her a 5*!
Thank you so much Catherine... I will be back for more :))"
Karin Miles.
Website Development
"Catherine came up with a terrific design for my author website,
exactly what I had imagined but never would have been able to do for myself.
She patiently taught me how to do my own changes and updates on the site, but is also available to do edits for me whenever I need her. I highly recommend her!
You can check out the beautiful website she designed here:
Leslie K.
Website Development, Testimonial Assistance
"Catherine made my business website and did a great job. Especially my student testimonials. She helped them create a clear opinion of my teaching and training.
It was very cool when a new student read them AFTER her first lesson with me and came to me and said, 'I completely agree with all your testimonials on your website!'
Thank you Catherine!"
Camilla F.
Don't worry, I hate junky emails clogging up my inbox too.
I'll only reach out when I have tools, tips, strategies, perspectives & resources to share that I KNOW will make a difference in your business.
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